COLMAR, Pa. – Dorman Products Inc. has launched a Visual Product Search website, www.FindDormanHelp.com, dedicated to its HELP! product line, which offers light to medium Do-It-Yourself repair parts. Now, with the click of a button, the complete HELP! product line is available in one place, Dorman says.
Dorman says the site is quicker and easier than a paper catalog, and allows users to search for HELP! parts either by location on the vehicle or by application. Designed to replicate the experience of browsing the aisles in a retail environment, the website allows users to match the part in hand to the part that needs replaced – alleviating the frustration of trying to describe a part over the phone to a local parts store, according to Dorman.
Once the needed part is found, a printable parts list can be created to take to a local parts store, ensuring that the right part is ordered.
