COLMAR, PA — Dorman is distributing more than 300,000 Quick Disconnect Reference Posters to automotive parts distributors and service dealers throughout North America. The poster serves as a visual reference guide for its coolant, fuel and transmission connectors and is designed to help distributors and service dealers identify and order the connectors by part number.
The poster (Dorman # 2500000) was distributed in the April issue of Counterman magazine and will be inserted into the May editions of Brake and Front End, Underhood Service, ImportCar, Tire Review, and Tomorrow’s Technician magazines. Additional Dorman OE Solutions product categories such as 100 percent new brake calipers, intake manifold kits, air intake hoses and air bag clock springs are also highlighted.
“We have had a great response to the poster,” said Bill Hanvey, vice president of marketing. “Our goal is two-fold: We first want to make the Quick Disconnect transaction easier between the service dealer and the parts store by allowing both to see what the part looks like, and be able to identify that part by number over the phone. Our second objective is to constantly reinforce awareness of the new product categories that we have introduced to the aftermarket.”
The Dorman fuel line repair kit (Dorman part # 800-300) is also prominently featured on the poster that allows distributors and service dealers to replicate entire fuel lines or repair broken sections. David Cimbolo, product manager responsible for the fuel line repair kit said, “Our kit features a patent pending tool and all the connectors needed to do a professional fuel line repair. By having the kit in stock, service dealers can save countless hours of labor and it eliminates the need to go to the OE dealer for a pre-fabricated line.”
To order a copy of the Quick Disconnect Poster please e-mail [email protected] or call R&B’s customer service department at 1-800-523-2492.
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