DMA Announces New MasterSeries Brand

DMA Announces New MasterSeries Brand

DMA will showcase the additions to its product lineup at AAPEX 2023 in Las Vegas.

This year, DMA is celebrating not only its anniversary but also a record sales year that has allowed the company to take its new OE MasterSeries line “to new heights of innovation.”

MasterSeries encompasses the new RideMaster line, featuring top-quality coil springs, air-suspension components, control arms and light chassis, as well as the new BrakeMaster line, which includes precision brake rotors and advanced brake-wear sensors.

DMA will showcase the additions to its product lineup at AAPEX 2023 in Las Vegas. The company’s 20-by-40-foot booth will highlight DMA’s:

  • Sensen shocks and struts 
  • Speedy Strut complete strut assemblies
  • RideMaster coil springs, air shocks, electronic suspension, control arms and small chassis
  • BrakeMaster brake rotors and brake-wear sensors 
  • Bulldog HD heavy-duty shocks, steering dampers and cab shocks

“We’re thrilled to connect with our loyal customers who’ve been an integral part of our journey and equally excited to forge new relationships within the industry while presenting our new MasterSeries line and product,” said John Treece, DMA president and CEO.

You May Also Like

Tire Industry CEOs Commit to Sustainability Work Plan

CEOs from 10 global tire manufacturers are committing to efforts to research tire emissions.

This month, CEOs from 10 global tire manufacturers convened to confirm a two-year work plan for the Tire Industry Project (TIP), focusing on sustainability research and initiatives throughout the tire lifecycle. This plan, covering the years 2024 and 2025, includes research on tire emissions and strategies for managing end-of-life tires.

TIP Executive Director Larisa Kryachkova highlighted the commitment of the group. "Our new workplan underscores the commitment of our members to a tire value-chain that has positive impact on people and planet,” she said. “We are evolving and taking an increasingly collaborative and solution-oriented approach to building the knowledge, engagement, and action required to drive a sustainable tire lifecycle."

WESTAR Releases Drive Unit Mounts for EVs

The company released 19 new mounts, all for EV applications.

Edelmann Elite Releases Universal Coolers

The coolers bring OE-quality, improved performance and easy installation to the aftermarket.

SMP Announces Product Category Expansion

Standard Motor Products says it is committed to expanding powertrain-neutral product categories.

Plews & Edelmann Adds Magnasteer Rack and Pinion Units

The new Edelmann Elite racks are designed for select GM vehicles and give alternatives for replacing GM Magnasteer systems.

Plews and Edelman Magnasteer_

Other Posts

Goodyear: The Future of its Dunlop, OTR & Chemical Businesses

As part of the “Goodyear Forward” plan, the company said it could gain more than $2 billion from the portfolio optimization.

PRT Launches 7 New Complete Strut Assemblies

The new product release represents nearly 4 million vehicles in new coverage.

DMA Launches New RideMaster Product Line 

The line encompasses air struts, springs and shocks, coil springs, control arms and small chassis components.

Tub O’ Towels Debuts Heavy-Duty Cleaner and Degreaser Spray

The spray is effective on oily and greasy surfaces, including those in bays and on vehicle components, the company says.

Tub O Towels heavy duty degreaser