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DENSO To Exhibit At The 44th Tokyo Motor Show

Under the theme “Protecting Lives, Preserving the Plant, and Preparing a Bright Future for Generations to Come,” DENSO will display a wide range of products and technologies in the areas of safety and environment.

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Denso - LogoDENSO Corp. will exhibit at the 44th Tokyo Motor Show being held Oct. 30–Nov. 8 at the Tokyo International Exhibition Center. Under the theme “Protecting Lives, Preserving the Plant, and Preparing a Bright Future for Generations to Come,” DENSO will display a wide range of products and technologies in the areas of safety and environment. In addition, DENSO’s global president will speak at a news conference on Oct. 29, where he will talk about the company’s approach to environment and safety technologies, including autonomous driving, as well as its commitment to superior manufacturing.

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Safety Related Technologies

DENSO will showcase its Safety and Human Machine Interface (HMI) technologies in a simulator called the Harmonious Communication Cockpit that will allow visitors to experience future driving technologies. DENSO’s simulator includes the following technologies: a large-screen head-up display (HUD) that will project important information onto the windshield; an active footrest that leans in the direction the vehicle is moving to notify the driver when lane change assistance is activated; a lighting indicator in the instrument cluster called harmonious lumi that illuminates and informs the driver of potential obstacles; a driver status monitor that uses a camera to detect the driver’s attentiveness level; and an electric mirror that uses a camera to display rear and side images and warn when it detects a potentially threatening situation.

Visitors also can experience future driving scenarios like how the vehicle alerts the driver that they are approaching an accident and how the vehicle offers the driver an option to select automated driving in specific situations.

Also, DENSO will display sensing technology, such as vision sensors and millimeter-wave radar sensors, as well as connected vehicle technology, which establishes vehicle-to-infrastructure and vehicle-to-vehicle communication networks (V2X). DENSO believes these technologies are essential products and technologies for advanced driving support systems and advanced safety systems.

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Environment Related Technologies

DENSO’s environment display will include an audiovisual presentation outlining its approach to creating a sustainable society from four different perspectives: 1) increasing engine efficiency, 2) increasing air conditioning efficiency, 3) promoting the spread of electric vehicles and 4) increasing the efficiency of energy use in micro grids.

DENSO’s exhibits to support these four initiatives will include gasoline direct injection systems, diesel engine common rail systems and new products for electric and hybrid electric vehicles.

DENSO also will exhibit in-vehicle electronic toll collection (ETC) units and other automotive aftermarket products at its booth.

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