KARIYA, Japan In an effort to expand the sale of aftermarket products in the Middle East and North Africa, DENSO Corp. will establish an aftermarket sales company in Dubai, United Arab Emirates, in November 2010. The new company, DENSO Sales Middle East & North Africa FZE (tentative name: DSMN), will offer aftermarket products, such as spark plugs, automotive air conditioning components and bus air conditioning systems, and services in the United Arab Emirates, Saudi Arabia, Egypt, Algeria and other Middle Eastern and North African countries.
In addition, to enhance DENSO’s business foundation in this region, it will provide technical training programs for dealers and carry sufficient stock of products to promote prompt delivery.
"In many countries in the Middle East and North Africa, vehicles are used in harsh environments, therefore the supply parts are more frequently replaced with aftermarket products," said Haruya Maruyama, senior managing director responsible for DENSO’s Sales Group. "With the number of vehicles to increase in this region, we aim to strengthen our business foundation by establishing a new company."
The company will be capitalized at U.S. $300,000 and fully owned by DENSO International Asia Pte. Ltd (DIAS) in Singapore. DSMN is expected to post sales of 3 billion yen in fiscal year 2011.