LONG BEACH, Calif. – Cabin air filters are a fairly new addition to passenger cars and trucks, so much so, many drivers are not even aware that they have a cabin air filter in their vehicle. DENSO Products and Services Americas, Inc. has launched a new marketing campaign to raise awareness that these cabin air filters need to be replaced on a regular basis to improve the air quality in the cabin, and that there are no better cabin air filters than DENSO First Time Fit filters.

DENSO’s cabin air filter awareness campaign includes social media exposure, YouTube videos, print advertisements, consumer brochures, as well as various promotional and incentive elements. This campaign is designed to communicate with various audiences, including retail customers, auto shop counterpersons, installers and warehouse distributors.

Since most people are unaware of this filter, it can be neglected, which can have a negative impact on air quality as well as the performance of the HVAC (heater ventilation air conditioning) system in the vehicle. So just like an air filter on an engine, the cabin air filter needs to be replaced on a regular basis to ensure good air quality in the cabin.

"Air quality is something that is important to everyone these days," said John Doran, senior manager, Marketing and Product Management Group, "and our DENSO First Time Fit Cabin Air Filters are designed to filter air pollution, dirt, dust, pollen, diesel fumes and tire grime before that air enters the passenger compartment. We feel this campaign will be effective in communicating that message to consumers, retailers and warehouse distributors alike."

While all cabin air filters may look alike on the outside, they don’t perform alike, according to DENSO. The DENSO engineering team has worked directly with new vehicle manufacturers to refine the design of the First Time Fit Cabin Air Filters so they deliver exemplary filtering performance, according to the company:
• Premium filter media stops particulates down to .001 microns, which out-performs conventional pleated filters.
• The design of the DENSO First Time Fit cabin air filter ensures optimal airflow and filtration while minimizing airflow noise in the cabin.
• DENSO First Time Fit Cabin Air Filters are designed to fit right the first time so they are easy to install.
• All DENSO First Time Fit Cabin Air Filters meet or exceed all OE requirements, and are available for domestic and import vehicles.

For more information, visit www.densocorp-na-dsca.com.