KARIYA, Japan ― DENSO Corp. has established a new aftermarket sales company in Russia. The new company, DENSO Sales RUS LLC., will start operations on Oct. 1. The new company will help increase DENSO’s sales channels for products including spark plugs, as well as develop and implement sales promotion strategies.
"We believe Russia is a promising market and this new company will help us expand sales of our aftermarket products," said Yukihiko Murakami, DENSO’s managing officer responsible for aftermarket sales.
DENSO Europe B.V. and DENSO International Europe B.V. provided the new company with its capital of 300,000 euro (approximately $0.4 million).