DENSO announced that it has fully integrated its consolidated subsidiary ASMO companies in the U.S. into its North American operations. As the automotive industry speeds toward electrification and automated driving, the improved performance and reliability of motors becomes even more essential. By combining ASMO’s small-motor strengths with DENSO’s expertise in large, high-power motors, DENSO says it will be able to accelerate development of motor technologies and innovations for North American customers.
Effective April 1, DENSO Manufacturing North Carolina (DMNC), formerly known as ASMO North Carolina Inc., will become a more integral part of DENSO’s North America Motors Business group. DMNC’s main site is in Statesville, North Carolina, with additional locations in Greenville, North Carolina; Battle Creek, Michigan; and Ennis, Texas. This integration is part of DENSO’s long-term plan to create new value for the future of mobility by operating more efficiently, accelerating R&D.
“Automakers around the world are focused on electrification and automated driving. The products and technologies required to support that are sophisticated and require constant innovation and enhancements,” said Kenichiro Ito, executive officer for DENSO Corp. and CEO of DENSO’s North American Headquarters. “This business integration will allow us to combine the strengths of both companies acquired over the years to achieve our shared goal to create a safe, secure and sustainable future.”
Electrification and automated driving systems require high-precision and high-value-added motors. The integration of DENSO’s and DMNC’s motor businesses promotes collaboration among both companies to accelerate the development of advanced technologies and product innovation.
Masanori Iyama will lead DENSO’s North America Motors Business group and will serve as president of DMNC. Iyama will transition from his current role as head of Motor Planning Division for DENSO Corp.
DMNC produces blower motors, power seat motors, windshield wiper systems, power window motors, electric power steering motors and pinch sensor assemblies. It employs roughly 1,500 people.
“DENSO has had a behind-the-scenes presence in North Carolina for years. Residents might not recognize our name, but we manufactured a product or two underneath the hood of their cars,” said Iyama. “We’re excited to have a more visible role and introduce the community to our commitment to mobility.”
