Delphi Launches 2009 National Technician Promotion - Destination Victory Lane - aftermarketNews

Delphi Launches 2009 National Technician Promotion — Destination Victory Lane

Technicians in the United States and Canada can enter to win one of three grand prizes.

TROY, Mich. — Delphi has kicked off 2009 with the launch of Destination Victory Lane Sweepstakes, a national promotion for technicians that will provide valuable information on Delphi products and the chance to win exclusive prizes. Technicians have the opportunity to win one of three grand prize trips, in addition to more than a thousand additional prizes. Destination Victory Lane officially launched on Feb. 4, and will continue through Oct. 2.

“Destination Victory Lane builds on the loyalty of racing fans combined with Delphi’s outstanding reputation in the automotive aftermarket,” said Bill Lafontaine, vice president, Brand & Communications, Delphi Product & Service Solutions. “We are in a unique position to offer technicians the opportunity to experience the action and entertainment of legendary motorsports events in addition to valuable knowledge about Delphi parts, tools and training.”

Technicians in the United States and Canada can enter to win one of three grand prizes: a trip for four to the 2009 Auto Club NHRA Finals; the 2010 Daytona 500; or the 2010 Indianapolis 500. While at the events, the randomly selected winners and their three family members or friends will have the unique opportunity to meet some of racing’s biggest stars: NASCAR’s Dale Earnhardt Jr., NHRA’s John Force, and Indy Car’s Dan Wheldon.

In addition to the three top prizes, Destination Victory Lane offers technicians the chance to win 35 weekly prizes, which will be randomly selected and awarded throughout 2009.

The prizes include:
• One of 10 Sharp Aquos 52-inch LCD HDTVs; and
• One of 25 memorabilia items signed by Delphi drivers such as Tony Stewart, Jimmie Johnson and Jeff Gordon.

Technicians can also qualify to win more than 1,000 randomly selected instant win prizes through a new website, www.delphi.com/victorylane. The Destination Victory Lane Web site features Delphi product information and repair tips. It also includes behind-the-scenes extras such as exclusive driver video footage, free downloads and much more.

“With the Destination Victory Lane Web site we are able to provide technicians with information that they can’t get anywhere else,” said Lafontaine. “We hope this will solidify our relationship with our existing customer base and bring in new customers to the Delphi Family.”

Official sweepstakes entry forms are available on www.delphi.com/victorylane. To enter, technicians fill out and submit the online form. Every time participants log in to the site, they will earn additional entries into the grand prize, weekly and instant win sweepstakes. Winners will be notified by email, telephone or overnight carrier.

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