Dana Boosts Digital Commerce Customer Experience

PhaseZero, Dana Partner on Digital Commerce Solution

The cloud-based solution delivers one global, modern customer-experience platform.

PhaseZero, a B2B and B2C digital commerce software provider for manufacturers, announced it extended its relationship with Dana, a global provider of drivetrain and e-Propulsion systems. Together, PhaseZero and Dana will continue to deliver the modern e-commerce experience for Dana’s global distributor, retail, and end-user customers, the companies say.

Dana says it partnered with PhaseZero to provide a cloud-based digital commerce solution to its customers that delivers one global modern customer experience platform by integrating multiple industry and market specific catalogs, multiple global and plant specific inventory systems and order management systems, shipping and tracking systems, and leading digital economy applications to innovate and improve their customer journeys worldwide.

“As a digital transformation leader, PhaseZero brings technology that aligns with our mindset of continuous improvement and progress every day, allowing us to quickly and effectively deliver advanced digital features and unique value to our customers,” said Bill Nunnery, senior director of sales and marketing, Dana.

Dana says its digital commerce goals include:
● Delivering a uniform customer experience for every market and brand
● Making product information and availability readily accessible
● Improving digital sales and ease of doing business for all direct customers

Dana says it plans to continue deploying PhaseZero CxCommerce solutions to deliver a modern, mobile-responsive customer experience that makes it easy to find parts to purchase on www.danaaftermarket.com. The company says it will also use PhaseZero CxCommerce solutions to provide real-time API based ordering through headless commerce capabilities to enable all aspects of the customer journey from retrieving part information and availability in real time to placing orders without the need of legacy technologies like EDI and improving order processing for its distributors and OEM customers.

Dana adds it recently awarded PhaseZero a Supplier Recognition Award for its efforts in helping Dana deliver the best customer-focused experience for its aftermarket business.

For more information, visit https://www.phasezero.ai.

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