CRANBURY, N.J. – CRP Automotive today announced the addition of Hirsig-Frazier as its new sales rep agency for the Southwest territory including Arkansas, Louisiana, Oklahoma and Texas.

Hirsig-Frazier represents automotive manufacturers in multiple markets including traditional distributors, retail and specialty, performance distributors, military and hardware.

“It is with great pleasure that CRP welcomes Hirsig-Frazier to our sales representative network,” said Robert Crane, director of sales and marketing, CRP’s Domestic Aftermarket Business Unit.

Hirsig-Frazier will be responsible for the direct management of current CRP domestic market accounts as well as new account acquisition efforts within the territory. They will be looking to extend CRP’s product offering into areas that have not been traditionally serviced by the company.

Hirsig-Frazier brings more than 75 years of professional sales management experience to the table.

“We are confident that they will offer the highest level of professionalism and service to CRP’s customers and activities,” added Crane.

For additional information about CRP Industries visit, www.crpautomotive.com.