FINDLAY, Ohio Cooper Tire has announced a partnership with the Canadian Hockey League (CHL) for the 2013-2014 season. Cooper will be recognized as the “Official Tire of the Canadian Hockey League,” featuring a strong presence at each of the CHL national events as a partner of the SUBWAY Super Series, the CHL/NHL Top Prospects Game and the MasterCard Memorial Cup.
The partnership supports the company’s brand expansion into the Canadian market. The CHL partnership is a logical extension of Cooper’s Canadian market focus, the company states.