AUBURN HILLS, Mich. — Chrysler Group plans to showcase the versatility of its Mopar brand at this year’s North American International Auto Show in Detroit. 
In each brand display for Chrysler, Dodge, Fiat, Jeep and Ram, a "Moparized" vehicle will be on display. Vehicles throughout the exhibit will feature a variety of Mopar performance parts and accessories.
"More than 30 percent of the people who are in the market for a new vehicle are influenced by the breadth and availability of aftermarket accessories," said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. "With our company’s launch of 16 new vehicles, Mopar is coming to the party with a truck-load of accessories that will fit a variety of lifestyles."
In its 48,800-square-foot exhibit on the main floor in the middle of Oakland Hall at Cobo Center, Chrysler Group is featuring more than 100 Mopar accessories and performance parts throughout its display of 57 vehicles. Customized vehicles will include the Chrysler 200, Dodge Durango, Fiat 500, Jeep Wrangler Call of Duty: Black Ops Edition and the Ram Outdoorsman.
Also in the Ram display, Mopar’s Ram Runner – which was first shown at the 2010 Jeep Safari in Moab, Utah – will be prominently displayed in the back of a Ram 5500 Chassis Cab race hauler. Since its debut, the Ram Runner video has generated more than 100,000 views on social media sites. Mopar announced today that production for the Ram Runner parts package will begin in March.
In addition to "Moparized" vehicles, the company will also feature live demos in its Accessorization Station. To show ease of installation, Mopar accessories will be installed on the 2011 Jeep Wrangler Call of Duty: Black Ops Edition.
"Our goal is to show consumers how easy it is to personalize and accessorize their ride," said Gorlier. "And like we did with the introduction of our Mopar Ram Runner, we will gauge reaction to accessories that we plan to offer in the future."
