Purolator 2008 Automotive Filter Catalog Features Wider Coverage
BROADVIEW, Ill. — Purolator Filters has released its new 2008 Automotive Filter Catalog with updated information for Purolator’s premium PureONE oil and air filters as well as Purolator oil, air, cabin air, fuel, transmission filters and PCV valves (PUCT108). This updated 928-page catalog covers filter applications from 1980 to 2008 for domestic and import vehicles
Federated Hits the Airwaves
Federated has kicked off a national broadcast advertising campaign featuring commercials on ESPN television and radio networks. The commercials will continue airing through October. “We are excited about launching our 2008 national advertising program on the ESPN networks,” said Phil Moore, director of marketing for Federated. “Federated and ESPN have had a great relationship over the years and we get tremendous feedback from our members about Federated’s association with ESPN. Our national advertising campaign is an important marketing tool for our members, providing a great support mechanism to help drive business.”
Consumer Media Hungry for Car Care Council Messages
BETHESDA, Md. – The consumer media hype about the summer vacation season kicked into high gear prior to the Memorial Day weekend. As a result, the Car Care Council said it received a “flurry of calls” in response to its pitch on the benefits of driving vs. flying and tips for motorists to save gas.
ASA Reports Strong Start for Co-Located NACE and CARS Events
The Automotive Service Association (ASA), sponsor of the recently created Automotive Service & Repair Week (ASRW), as well as the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair & Service (CARS), has announced that both the NACE and CARS events are off to a strong start.
Global Symposium Awards Scholarships to 115 Students in 2008
The Global Automotive Aftermarket Symposium (GAAS) Scholarship Committee recently announced the awarding of scholarships to 115 students pursuing aftermarket careers in 2008. The $1,000 and $2,000 scholarships will be granted to 105 students in the U.S. and ten in Canada. In the history of the scholarship program, more than 1,400 students have received aid totaling approximately $1.4 million.
New Ohio Collision Center to Showcase Most Advanced DCR Model to Date
HICKORY, N.C. – Mentor, Ohio-based DCR Systems and Mike Johnson’s Hickory Toyota have joined forces to build a state-of-the-art, 12,000-square-foot accident repair center near the dealer’s Hickory property. Featuring DCR’s unique patent-pending lean-based production process, Mike Johnson’s Collision Center opened to the public March 28. The grand opening of the center on June 11 will
ASA Announces New Board of Directors at 2008 Celebration of Excellence
BEDFORD , Texas – The Automotive Service Association (ASA) has announced its new board of directors, installed during the association’s Annual Convention May 1-3 in Santa Clara , Calif. The installation of the board took place during ASA’s Celebration of Excellence May 3. Reggie Denney, AAM, Reggie Denney Auto Repair, Eden , N.C. , was
ASA Publishes Report on Telematics and the Potential Effects on Independent Repair Businesses
BEDFORD, Texas – The Automotive Service Association (ASA) has published a report focusing on the potential effects that telematics may have on independent automotive service and repair businesses, including remote diagnostics. The report also explores consumer usage of telematics products and services, how a telematics system functions and its practical applications. “The ASA Mechanical Division
Professional Technicians Rally on Boston’s Beacon Hill in Support of Right to Repair
BOSTON, Mass. – Nearly 100 men and women who work in the automotive aftermarket industry, including professional technicians from repair shops from around Massachusetts, converged on the Massachusetts Statehouse on Tuesday to call for passage of the Massachusetts Motor Vehicle Owners Right to Repair Act (HB 296). The repairers told their legislators they continue to
Barry Soltz to Join AMRA/MAP
The board of directors of the Automotive Maintenance and Repair Association (AMRA) and the board of trustees for the Motorist Assurance Program (MAP) have jointly announced the selection of Barry Soltz as the organization’s executive director and president. Soltz, who most recently served as program manager for CARFAX, Inc., will officially take over upon the retirement of Larry Hecker on June 30. Soltz previously was president and CEO of the Automotive Engine Rebuilders Association.
EngineQuest Unveils New Web Site
CHICAGO, Ill. – EngineQuest (EQ), the engine parts division of AAEQ Manufacturers and Recyclers, has introduced its new Web site at www.enginequest.com. The Web site features out-of-production or hard-to-find automotive engine parts for import and domestic vehicles that include gas or diesel applications. “Much of the EQ product line was developed in response to specific
Professional Technicians Can Earn Rewards through Federal-Mogul ‘Brake and Front End’ Promotion
SOUTHFIELD, Mich. — Automotive service providers will be able to earn a variety of rewards – including retail SuperCertificates, 30G Video iPod, iPod shuffle players and Best Buy gift cards valued up to $300 – by installing MOOG, National and/or Wagner premium undercar components from Federal-Mogul Corp. Now through July 31, vehicle service providers who