ORLAND PARK, IL — A new seminar demonstrating how to increase service and parts sales by hosting local vehicle check up events for consumers will take place on Thursday, Nov. 3 at the Sands Expo Center during AAPEX in Las Vegas. Attendees will receive a complimentary DVD that provides step-by-step instructions on planning, marketing and executing these popular events during Car Care Months in April and October.
The seminar, designed for repair shop owners, technicians, WDs, jobbers and program groups, will be held from 8 to 9 a.m. in room 302 of the Sands Expo Center. In addition to the DVD, attendees will receive special AAPEX discounts of “Be Car Care Aware” point-of-sale kits that contain bay banners, posters, brochures, counter mats, mirror hangers and other promotional materials.
Central to the “Be Car Care Aware” consumer education campaign is National Car Care Month in April and Fall Car Care Month in October. Intense media publicity generated during these times sets the stage for heightened awareness of vehicle care and maintenance among consumers. More than 400 vehicle check up events were held in 31 states last April, hosted by repair businesses, jobbers, parts stores and others.
“While vehicle check up events are intended to be educational and non-commercial, businesses who participate always report increased traffic as a result of the consumer contacts they establish,” said Rich White, Car Care Council executive director. “Whether it’s a simple single bay event by one repair shop or a large event with multiple businesses and organizations involved, everyone wins; consumers get a free vehicle inspection and the host business finds new customers and reinforces the loyalty of existing customers.”
For more information on the seminar, contact Rich White at 301-654-6664 or [email protected].
For more information on the “Be Car Care Aware” campaign, visit: carcare.org.
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