BETHESDA, MD – The Car Care Council Women’s Board (WB) announced the recipients of the 2006 Automotive Communications Awards. The winners were honored during the Women’s Board reception, which took place Oct. 31, at the Sands Expo Center during AAPEX.
The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and PR efforts.
Companies receiving honors included:
Business-To-Consumer Awards
* Television Commercial
NASCAR Performance
“Dog Brakes”
* Radio Commercial
Trico
“Trico Innovision Blade”
* Print Ad
Robert Bosch Corporation
“Bosch Icon Consumer Ad”
* Direct Mail Piece
Aftermarket Auto Parts Alliance, Inc.
“Automotive Maintenance”
* Brochures, Booklets and Handouts
Pam’s Motor City Automotive
“Empowered Ladies Car Care Guide”
* Special Promotions & Promotional Events
Bridgestone Americas Holding, Inc.
“Teens Become Safety Scholars”
* Car Care Clinics
NAPA Brakes
“NAPA Consumer Brake Video”
* Posters, Calendars and Other Collateral Materials
Federal-Mogul
“Moog 40 Year Poster”
* Public Relations Efforts
Lauren Fix, The Car Coach
“Avoiding Repair Ripoffs/Flood Damaged Cars”
* Other – Consumer Merchandising/Shopability
Cooper Bussmann
“Cooper Bussmann Fuse Identifying POS”
Business-To-Business Awards
* Print Ad to Distribution/Retail Audience
Northwood University
“Bare Bones” campaign
* Print Ad to Technician/Repair Audience
NAPA Chassis
“NAPA Chassis Ad Campaign”
* Print Ad – Best Use of Graphic
Beck/Arnley
“Perfect Match”
* Print Ad – Best Use of Copy
Grote Industries
“9 Common Causes of Failure”
* Corporate Image Campaign
Dorman Products, Inc.
“Dorman Brand Ad”
* New Training Materials – Video
NAPA Chassis
“NAPA Chassis Ball Joint Animation”
* New Training Materials – Print
SKF
“Bearing/Seal Replacement Guide”
* Magazine Article – Technical
Aftermarket Business
“An Antifreeze Antidote?”
* Magazine Article – General Market/Special Interest
Counterman Magazine
“The Collapse of American Remanufacturers Inc.”
* Magazine Article – News
MACS Worldwide
“SAE 2006 ARS Symposium”
* Newsletter to Customer or “External” Audience
NAPA Brakes
“NAPA Brakes Braking News”
* Logo Design/Usage
MACS Worldwide
“Repair Round-Up!”
* Web site
aftermarketNews.com
* Merchandising
Grote Industries
“Lighting Your Way Through the Darkness”
* Special Promotion
Federal-Mogul
“Wagner ThermoQuiet iPad Trade Promotion”
* Best PR Effort
Bridgestone Americas Holding, Inc.
“Success Built Through the Years Through Commitment and the Ultimate in Tire Education”
* Packaging
Federal-Mogul
“ANCO Contour Wiper Blade Packaging”
Organized by the Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2006 sponsors include: Jiffy Lube, SKF Automotive Division, Automotive Communication Council, N.A. Williams and Maximum Marketing Services.
“I would like to congratulate the 2006 Automotive Communications Award recipients and extend my sincerest thanks to everyone who participated,” said Katie Noga, president of the Car Care Council Women’s Board. “With so many outstanding submissions, it was difficult for our judges to choose the winners.”
For more information about the Car Care Council Women’s Board, visit http://women.carcare.org or e-mail [email protected].
