SEVERNA PARK, MN – Although small aftermarket service and wholesaler businesses compete against car dealers and big business in attracting and keeping the best employees, one of the most difficult benefits to match is that of health insurance.

The Chesapeake Automotive Business Association (CABA) has announced a solution for service centers, jobbers and other small aftermarket suppliers in Maryland, Delaware and Washington, DC. The CABA 5 Point Employee Benefit Health Program features a popular Blue Cross/Blue Shield insurance product surrounded by employer-funded incentives that CABA says is both affordable for the small business and beats many zero deductible health plans offered by larger companies.

"The point of the 5 point program," said CABA President Bob Wilson, Sr., "is to give our small business members a simple employee benefit concept that is easy to understand, will work for all their employees and is affordable for them too."

The CABA 5 Point Employee Benefit Health Program is not an association health plan. In fact, such plans that combine companies into one group are not legal in many states, including Maryland. The CABA plan is a checklist of five features built around a standard Blue Cross/Blue Shield insurance policy and is simply a creative investment intended to allow small business to beat big business in the competition for great employees.

"The most frequent question I get from members is about health insurance," said Skip Potter, CABA Executive Director. "A member called me last month pleading to help them because they had just lost their best employee to a company who could offer insurance that they could not. The CABA 5 Point Employee Benefit Health Program addresses that."

CABA Members can learn about this association benefit in the December CABA newsletter.