Brembo, a global innovator of brake technology, will be a main floor exhibitor for the first time at Detroit’s North American International Auto Show (NAIAS) to be held Jan. 11-24.
The company will highlight its products on the main floor in Cobo Center at this month’s North American International Auto Show, in addition to being featured on vehicles throughout the show, including cars from FCA, Ford and General Motors.
“Our domestic business has continued to grow steadily over the past decade and we are looking forward to introducing new products in 2016 with our OEM partners,” said Dan Sandberg, president and CEO, Brembo North America. “Our presence at the North American International Auto Show will help educate the media, OEMs, engineers, enthusiasts and the public on our full line of braking products available on new vehicles as well as our consumer brake products available for purchase throughout North America.”
Brembo’s booth will feature interactive displays of its brake components and will showcase one of the world’s most talked about supercars, the all-new Ferrari 488 GTB. The Ferrari 488 GTB is the only car being displayed by the Italian car manufacturer at this year’s Detroit show. Brembo and Ferrari have a 40-year relationship; Brembo first equipped the Ferrari Formula 1 car in 1975, marking Brembo’s first racing brake system and entry in motorsports.
“We’re honored to display the all-new Ferrari 488 GTB in our booth,” said Sandberg. “In 2015, Brembo celebrated 40 years in motorsports and that history began with Ferrari in 1975. This underlines our solid and long-lasting partnership with a global icon of Italian automotive luxury and performance, and exemplifies Brembo’s performance heritage.”
The Brembo booth will have more than 30 braking components on display, including new improved ventilated discs, electro-mechanical parking brakes and interactive disc concepts where booth visitors can choose their favorite Brembo disc design. All this technology aims to reduce weight and improve performance, the company states.
Another first for Brembo is the North American introduction of an innovative, fully electric Brake By Wire concept system. Developed by Brembo engineers in Italy, the Brake By Wire system is a safe, environmentally-friendly and lean braking system with four independent braking corners. Brake By Wire is Brembo’s view of the future of braking.
Brembo also will display its stylized high-performance street calipers, along with the latest in carbon ceramic material brake discs for the ultimate in stopping power. Also featured will be the recently introduced, award-winning B-M8 caliper, an aftermarket brake specifically designed for the front braking systems of trucks, SUVs and large high-performance sedans.
