TORONTO, Ontario –  Visual SKUs, a provider of product photography services and Digital Asset Management (DAM) solutions, announced that Brake Parts Inc (BPI) is now able to produce high-volume product images, manage and share them internally, and distribute them to customers automatically with the help of Visual SKUs’ full suite of products.

After its parent company was sold in 2014, BPI was informed that in six months the company’s current catalog department access and support would be discontinued. Paul Gurns, manager, global catalog and master data at BPI, stated, “We were faced with a huge challenge. In a short six-month timeframe, we had to be completely self-sufficient with respect to digital assets. We needed a system that would allow us to produce product images fast and a system to store and manage all our digital assets centrally. We also needed a way to satisfy the frequent requests we were getting from our customers for up-to-date product images.”

After evaluating several solution providers, BPI said it selected Visual SKUs for the following reasons:

• Visual SKUs offered a complete, integrated solution; The solutions could be deployed immediately, without the need for lengthy and costly customization;

• The image production system was designed for high-volume production and would allow BPI to produce product images quickly;

• The image production system included 360 product image production workflows;

• The DAM system would enable BPI to create detailed customer profiles defining products, image specifications and preferred delivery methods; and

• The system only stores master image files eliminating the complexities and costs associated with storing and managing duplicate image files for each customer.

Gurns added, “Visual SKUs’ solutions met all our requirements. Their DAM system allowed us to quickly gather as many assets as we could and centralize them. We were able to save significant time sending up-to-date images to our customers with the DAM automated distribution functionality. And our internal photography studio was able to get up-and-running quickly with their image production system. We could not be happier with Visual SKUs and our decision to partner with them.

In the next phase of deployment, BPI will be expanding access to both the Image Production and Digital Asset Management system to geographical divisions within the company.