bproauto, the new aftermarket parts brand of Stellantis, announced the launch of its newly expanded website bproautoparts.com.
The expanded website includes search by part number or vehicle fitment, dealer locator, region selection tool for U.S., Canada and Mexico, and much more.
The launch of bproauto in North America in summer 2023 helps address a key pillar outlined in the Stellantis Dare Forward 2030 strategic plan — to grow sales in the independent aftermarket, the company said. “bproauto offers a proven second-line brand of high-quality aftermarket parts that costs less than original-equipment (OE) offerings and are backed by a standard two-year/unlimited-mile warranty,” Stellantis added.
The revised website offers a wide array of expanded functionality, according to bproauto, including:
- Full parts catalog
- Search functions, such as:
- bproauto part numbers
- Competitive interchange / cross-reference part numbers
- Specific vehicle fitment by model or VIN
- Full application and cross-reference guides
- Where to buy
- Dealer locator and direct link to Nexpart (aftermarket B2B parts ordering network for repair shops and professional parts buyers) for easy ordering
- Region selection tool for U.S., Canada and Mexico with filters for available parts
- Automatic alerts for error parts that won’t fit an indicated vehicle
- Aftermarket catalog exchange standard (ACES)- and product information exchange standard (PIES)- compliant images for application-specific parts
- Access to registration for emailed newsletter
“Our new bproautoparts.com is the perfect search and sales tool for dealers and wholesalers,” said Dustin Pedley, head of the North American aftermarket for Stellantis. “Our service to them goes beyond making aftermarket parts that pass original equipment standards for fit, form, function and durability, it also includes helping them get the parts they need to their service bays when they need them. Our new website is a very important link in that supply chain.”
