Blue Magic Expands Product Line - aftermarketNews

Blue Magic Expands Product Line

On the eve of its 50th anniversary, Blue Magic unveiled a number of new products at AAPEX.

CONROE, Texas – In anticipation of its 50th anniversary, Blue Magic has more than doubled its product line, expanding its position in the interior car care segment.

The five new products – a heavy foam upholstery cleaner, heavy foam carpet cleaner, foaming glass cleaner, dash & console restorer and upholstery stain & spot lifter – join Blue Magic’s existing line, which includes carpet stain and spot lifter, leather and vinyl cleaner and leather conditioner.

To complement the product line expansion, the Blue Magic brand is getting a refresh to reflect what it describes as the “workman-like, retro contemporary” attributes the products possess. The branding refresh includes a new logo and redesigned packaging.

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