SMYRNA, TN — Beck/Arnley has entered into a new co-branding alliance with MANN+HUMMEL, a manufacturer of filter and air intake systems for European applications. The partnership will allow both company logos to appear on filter packaging for European vehicle applications.
According to Beck/Arnley, with the co-branding label, there is no second-guessing as to the high level of quality in every box. “We are very excited about this new opportunity with MANN+HUMMEL, and look forward to a long and successful relationship,” said Vonda Lee, Beck/Arnley’s director of product management. “MANN-FILTER is a strong and recognized brand name in the industry. Co-branding our filter packaging will continue to enhance Beck/Arnley’s commitment to supply OE and/or OE quality parts.”
“This is a great business opportunity; it is a win-win for both of our companies,” said Jurgen Englmaier, MANN+HUMMEL sales account manager.
For more information about Beck/Arnley, go to: www.beckarnley.com.
To learn more about MANN+HUMMEL, visit: www.mann-hummel.com.
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