Be Car Care Aware PSA to Air During Meineke Car Care Bowl

While college football teams learned where they would be playing bowl games as a reward for a successful season, the “Be Car Care Aware” campaign also learned it will be making its own bowl game appearance. The Car Care Council’s 30-second “Be Car Care Aware” public service announcement (PSA) will air during the national broadcast of the Meineke Car Care Bowl on Dec. 31 on ESPN2 once each half.

BETHESDA, MD — While college football teams learned where they would be playing bowl games as a reward for a successful season, the “Be Car Care Aware” campaign also learned it will be making its own bowl game appearance. The Car Care Council’s 30-second “Be Car Care Aware” public service announcement (PSA) will air during the national broadcast of the Meineke Car Care Bowl on Dec. 31 on ESPN2 once each half.

“As it is for college football teams who earn bowl bids, this is a great way for the Be Care Aware campaign to end the year,” said Rich White, executive director, Car Care Council. “We want to thank Ken Walker and everyone at Meineke Car Care Centers for the donation of airtime for the ‘Be Car Care Aware’ PSA as well as their overall support of the campaign. This is the type of donation that can only help increase awareness of the campaign and give us great momentum as we head into 2006.”

The Meineke Car Care Bowl, which features South Florida of the Big East Conference taking on North Carolina State of the Atlantic Coast Conference, will take place in Charlotte, NC, on Dec. 31 at 11 a.m. EST. In addition to the ESPN2 broadcast, the PSA will be shown multiple times on the in-stadium screen. Last year, more than 73,000 fans attended the game.

For more information about the campaign, visit the Car Care Council Web site: www.carcare.org .

_______________________________________

Click here to view the rest of today’s headlines.