Be Car Care Aware Continuing its Success Story - aftermarketNews

Be Car Care Aware Continuing its Success Story

This year, the Be Car Care Aware (BCCA) consumer education campaign has proudly deemed itself a “branding success story.” In the past 36 months, consumers, industry members and media alike have shown tremendous interest in the campaign. Among the impressive statistics -- 3,000 people signed up for online registration of media kits in March of 2004 (up from 800 in March 2003); and there were 103,000 visits to the www.carcareaware.org Web site in March '04 (up from 30,000 in March '03). The campaign plans to continue to build upon its early success with a number of upcoming activities.

BETHESDA, MD — This year, the Be Car Care Aware (BCCA) consumer education campaign has proudly deemed itself a “branding success story.” In the past 36 months, consumers, industry members and media alike have shown tremendous interest in the campaign. Among the impressive statistics — 3,000 people signed up for online registration of media kits in March of 2004 (up from 800 in March 2003); and there were 103,000 visits to the www.carcareaware.org Web site in March ’04 (up from 30,000 in March ’03).

Campaign organizers are attributing the campaign’s success to the service providers who drive the car care message into consumers’ consciousness by using the BCCA brochures, Car Care Chronicles consumer newsletter, BCCA bay banners, Service Interval Schedule posters, National Car Care Month activities and more.

The campaign plans to continue to build upon its early success with a number of upcoming activities, including new video and radio news releases, increased distribution of press releases to the media and displays at service provider trade shows and events.

In addition, this year BCCA hopes to reach the Latino population by translating the service interval into Spanish. There are also plans to identify and train a Latino media spokesperson for the campaign.

Service providers interested in receiving a Be Car Care Aware starter kit, can do so by visiting the group’s web site: www.carcare.org and clicking on “Industry” then “POS Starter Kit.” With this kit, you’ll receive a free listing on the shop/store finder, a valuable offer, as more than 100,000 visitors people click on the BCCA site monthly.

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Representatives from MANN+HUMMEL's North American aftermarket brands, which includes WIX Filters, Purolator Filters and MANN-FILTER, recently visited the legislative staff of U.S. Rep. Jeff Jackson of North Carolina’s 14th Congressional District. The purpose of the visit was to express support for the Right to Repair campaign.

MEMA Issues Statement on Tax Relief for Working Families Act

This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for the association.

SEMA Urges Members to Support Tax Relief Bill

The Tax Relief for American Families and Workers Act of 2024 benefits specialty automotive aftermarket businesses, according to SEMA.

SEMA Action Network
ASA Endorses Bipartisan Tax Framework

The Automotive Service Association says the legislation is beneficial for independent automotive repair businesses.

Industry Partners Urge Congress to Pass R&D Deductibility Fix

“Congress must restore this tax provision to enhance U.S. competitiveness, job creation and innovation as soon as possible,” said Ann Wilson, MEMA’s executive vice president of government affairs.

Other Posts

Legislators Challenge Vehicle Data Access ‘Double Standard’

Rep. Marie Gluesenkamp Pérez joined other legislators in sending a letter to NHTSA about proposed guidance for implementing the Massachusetts Right to Repair law.

House Passes Bill to Stop EPA Emissions Mandate

The U.S. House passed the “Choice in Automobile Retail Sales (CARS) Act” (H.R. 4468) with bipartisan support.

Opposition Grows for California’s Mandate Banning New Gas-Powered Vehicle Sales
U.S. House Schedules Vote to Stop EPA Emissions Mandate

The SEMA-supported bill would prohibit the EPA from finalizing federal emissions standards for light- and medium-duty motor vehicles model years ’27 to ’32.

emissions
Section 301 Tariffs & Circumvention: A Closer Look

There’s buzz suggesting that these tariffs are likely here to stay, possibly with even steeper charges on specific items.