AWE has completed an 18-month project to convert all data into the ACES and PIES format for “easy importing and updating across its global network of dealers.”
The brand worked with the data team at PDM Automotive, who serves as the backbone of AWE’s data, acting as their Data Warehouse. AWE’s new website also features the new application side of the data.
“AWE has undergone a significant transformation, moving from legacy spreadsheets to becoming proficient users of PDM’s product information management platform. Utilizing PDM’s technology not only creates operational efficiencies, it enables fast and accurate data refreshes and provides more robust product and application data to AWE’s website. The result is a better consumer experience,” stated Tayler Edwards, director of account management at PDM Automotive.
AWE’s data can now be seen and utilized by approved partners, dealers, and distributors. The exhaust brand’s data is now standardized with key attributes. “Everything from descriptions to DIMs to attributes such as tip size, material, and custom features like our patented drone-canceling solution, 180 Technology,” stated Brandon Staffa, AWE’s product manager, who was part of the team auditing and instituting the effort.
“AWE has grown tremendously into the modern muscle, truck, and Jeep markets while building our European and sport compact base, so it was time to standardize for the ease of our amazing customers and for the sanity of our (now happier) sales and marketing teams. AWE’s ~800 SKUs are now accessible to those who are looking for our unique take on precision engineering performance exhausts, intakes, and intercoolers,” stated Jesse Kramer, AWE’s VP of marketing.
AWE data can be obtained by either signing up for an account at PDM Automotive or applying to become an AWE dealer, here.
