ELK GROVE VILLAGE, Ill. – ATP Automotive held its first-ever international sales meeting at the company’s corporate headquarters in Elk Grove Village, Ill. The meeting, held Jan. 19-21, included ATP Automotive sales representatives from the United States, Canada and Latin America.

“While we have always held annual sales meetings, this was the first time we have had our entire sales team, including international members, together for an all-encompassing meeting,” said Roy Lipner, president and CEO of ATP Automotive. “It was a very productive start to our company’s 60th year as a privately owned and operated business. We felt it was important to communicate effectively to our sales team about the transformative changes we have made within ATP Automotive to allow us to be a bigger and better parts supplier to our loyal customer base.”

Primary areas of focus of the sales meeting were continuing product education, sales communication tools and new programs for the coming year. The sales team was informed of numerous improvements made recently in the areas of data management, product line expansions and packaging upgrades and a highlight was the review of the relaunch of one of ATP Automotive’s top-selling products, AT-205 Re-Seal and its new, contemporary packaging.

“At ATP Automotive, we have worked hard to assemble an outstanding team of sales professionals. This meeting gave us the opportunity to equip them with the necessary tools and programs to best serve our growing customer base,” said Steve Horn, senior vice president of sales for ATP Automotive. “It was a pleasure to see firsthand the enthusiasm our entire sales team has about the exciting changes at ATP and how they can help grow their customers’ business.”