Asahi Kasei America, Inc. Expands Operations - aftermarketNews

Asahi Kasei America, Inc. Expands Operations

Asahi Kasei's new, larger office will serve as a hub to showcase EV materials during this significant surge in demand.

Asahi Kasei America, Inc., the regional headquarters of the Asahi Kasei Group for North America, has relocated its Novi, Michigan, office to a newer, larger facility. This move is part of the company’s commitment to strengthen marketing activities centered on the automotive industry.

The field of mobility has been a key focus for Asahi Kasei, known for its car interior materials, plastic compounds, battery separators and electronic components, the company said. Asahi Kasei’s products have found widespread adoption in numerous vehicle models by major OEMs. As the industry ventures into the era of electric vehicle propulsion, the automotive materials and components landscape is changing dramatically. Asahi Kasei’s new, larger office will serve as a hub to showcase several materials during this significant surge in demand.

By relocating to Novi, near Detroit, the group aims to foster stronger relationships with major automakers and their extensive network of suppliers in the region. The expanded Novi Office will catalyze and reinforce marketing and sales promotion functions, enabling the adaptation to emerging changes in demand swiftly.

“We are excited to embark on this journey of growth and innovation. As the mobility world continues to accelerate in various areas, Asahi Kasei is committed to building a stronger foundation for the future. The office expansion allows us to strengthen collaborations with our esteemed OEM and Tier One partners while showcasing our latest technologies. It aligns with our growth plan, driving us to continuously offer innovative products to an ever-changing market,” said Iichiro Kitsuda, executive vice president of strategic planning and marketing for Asahi Kasei America.

The Novi office serves as a functional space where the Asahi Kasei Group operations throughout North America can host exhibits, events and technical demonstrations, providing a platform to showcase the company’s products and features. It features a dedicated product showroom with Asahi Kasei’s AKXY POD vehicle interior concept.

Beyond mobility, Asahi Kasei’s other business operations will utilize the Novi Office to explore new opportunities, particularly in decarbonization, in close collaboration with the company’s various business units and R&D functions headquartered in Japan, the company said.

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