OAKLAND, CA — The Armor All/STP Products Co. has signed an exclusive agreement with wiper blade manufacturer Jamak Fabrication to develop a complete line of Armor All branded wiper blades.
"We look forward to partnering with Jamak on the creation of Armor All branded windshield wiper blades," said Steven Silberblatt, vice-president of new business development and licensing at The Clorox Co., which owns the Armor All brand. "Jamak is an innovative company exemplified by its worldwide patents on silicone wipers and is pushing forward with many new concepts that we feel will fit perfectly with the Armor All brand."
"Bringing the Armor All brand to the windshield category is something we are very excited about and feel is a perfect step for a brand known for its high-quality automotive care products," said John Beatty, vice-president GPS, Jamak Fabrication.
The agreement was arranged through Brand Sense Partners, a Los Angeles-based brand extension and business development firm.
"By bringing together the leaders in automotive care products and windshield wiper blade development, we have added a strategic new line of products to the rapidly growing Armor All licensing program," said Ramez Toubassy, president, Brand Sense Partners. "These products will be well received by do-it-yourselfers who are looking for the high quality performance car care products they have long associated with the Armor All brand."
For more information about Armor All, a Clorox brand, visit: http://www.TheCloroxCompany.com.
To learn more about Jamak Fabrication, go to: http://www.jamak.com.
For more information about Brand Sense Partners, visit: http://www.bsp.com.