Armor All and Jamak Fabrication to Develop Armor All Branded Wiper Blades - aftermarketNews

Armor All and Jamak Fabrication to Develop Armor All Branded Wiper Blades

The Armor All/STP Products Co. has signed an exclusive agreement with wiper blade manufacturer Jamak Fabrication to develop a complete line of Armor All branded wiper blades. The agreement was arranged through Brand Sense Partners, a Los Angeles-based brand extension and business development firm.

OAKLAND, CA — The Armor All/STP Products Co. has signed an exclusive agreement with wiper blade manufacturer Jamak Fabrication to develop a complete line of Armor All branded wiper blades.

"We look forward to partnering with Jamak on the creation of Armor All branded windshield wiper blades," said Steven Silberblatt, vice-president of new business development and licensing at The Clorox Co., which owns the Armor All brand. "Jamak is an innovative company exemplified by its worldwide patents on silicone wipers and is pushing forward with many new concepts that we feel will fit perfectly with the Armor All brand."

"Bringing the Armor All brand to the windshield category is something we are very excited about and feel is a perfect step for a brand known for its high-quality automotive care products," said John Beatty, vice-president GPS, Jamak Fabrication.

The agreement was arranged through Brand Sense Partners, a Los Angeles-based brand extension and business development firm.

"By bringing together the leaders in automotive care products and windshield wiper blade development, we have added a strategic new line of products to the rapidly growing Armor All licensing program," said Ramez Toubassy, president, Brand Sense Partners. "These products will be well received by do-it-yourselfers who are looking for the high quality performance car care products they have long associated with the Armor All brand."

For more information about Armor All, a Clorox brand, visit: http://www.TheCloroxCompany.com.

To learn more about Jamak Fabrication, go to: http://www.jamak.com.

For more information about Brand Sense Partners, visit: http://www.bsp.com.

You May Also Like

Bendix Making Changes at Indiana Manufacturing Operation

Bendix said it is transforming its distribution center into a state-of-the-art facility and consolidating dampers manufacturing into a single, larger space.

Over the next year and a half, the Bendix Distribution Center – the company’s primary North American distribution point – will upgrade into an operation using automation technology, while the engine vibration damper business will consolidate production into a larger space on the campus.

The changes are the result of a multimillion-dollar capital investment, Bendix said.

Doleco Announces Facility Expansion in Charlotte

The 33,000-square-foot facility is strategically positioned near major transportation hubs, providing optimal access to raw materials and speeding shipment of finished goods to all U.S. markets.

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

MAHLE Releases 2023 Sustainability Report

MAHLE noted it made significant progress in reducing its CO2 emissions, and increasing the use of renewable electricity.

MAHLE Releases 2023 Sustainability Report
Transtar Industries Continues Rapid Product Line Expansion 

The company is now offering OE recycled engines, in addition to its expansive line of OE recycled transmissions and transfer cases.

Other Posts

ZF Cleans Up Metro Park for Earth Day

ZF said the effort was in line with its dedication to sustainability, zero-waste and circularity.

ZF Cleans up Metro Park
PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

Motorcar Parts of America’s Selwyn Joffe on Core Values

Sustainability is embedded in every facet of the company’s operations, Joffe affirmed.

Motorcar Parts of America's Selwyn Joffe on Core Values
Bendix to Consolidate Nevada Operation into Indiana Campus

The company expects no changes to availability going forward and little to no customer impact as the consolidation is completed.