LAS VEGAS – Online automotive retailer Ahwooga.com has announced it will debut its rebuilt website at the 2012 SEMA Show later this month in Las Vegas.
 
“We’re really excited to be a part of the 2012 SEMA Show,” Pat Wood, director of operations for Ahwooga said. “We’ve been to SEMA before, but this year we’re bringing something that’ll knock everyone’s socks off.”
 
The company says the driving force behind Ahwooga’s rebuild is knowing what users want in an automotive marketplace – the ability to buy and sell OE and aftermarket automotive parts without bidding and high seller fees.
 
Some of the site’s new features will include a new look, an easy-to-use buyer and seller platform, bulk upload and bulk edit capabilities and no listing fees. Ahwooga also added an automotive blog and updated its social media capabilities to help buyers and sellers connect.
 
“Ahwooga is more than an automotive marketplace,” Joe Chirco, founder of Ahwooga said. “When people think automotive parts or what’s going on in the automotive industry, we want them to think Ahwooga.”
 
In 2009, Chirco says he made a phone call that changed his life. Sales at his online automotive store were strong, but the major online bidding site who hosted his store was cutting into his profits with expensive seller fees. Chirco called the major bidding site for an explanation, but was told: “If you don’t like our policies, please feel free to start your own online marketplace.” He decided to take their advice, and Ahwooga.com was born.
 
The sound “ahwooga” comes from the car horn battle cry of the late-20s Ford Model A, commonly heard on city streets and country roads across a pre-WWII America.
 
"Much like the innovations Ford Motors made with the Model A, we’ve rebuilt our original website to be an innovator in the online automotive marketplace," Chirco said.