GRAND BLANC, MI — ACDelco is inviting its customers to “step into the winner’s circle” with its latest promotion designed to support growth of undercar products.
ACDelco Dedicated Distribution Group (DDG) members will award ACDelco Winner’s Circle game cards to Independent Service Centers (ISCs) that participate in ACDelco’s Total Service Support (TSS) program, Key Fleet customers and ISC accounts for purchases of ACDelco brakes, shocks, struts, chassis and power steering Undercar products.
The scratch-off cards yield points that can be collected and redeemed for a variety of prizes, including: a diamond pendant, round-trip airfare, electronics, gift certificates, ACDelco Image Kits for their businesses, and more.
“ACDelco already provides premium Undercar offerings at competitive prices,” said Malcolm Fordyce, ACDelco merchandising specialist. “These promotions are a great way to reward our customers for selling these products and helping to grow our mutual business. They’re just one more way we’re winning customers together.”
The ACDelco Winner’s Circle promotion is part of a year-long series of promotions that offer a comprehensive mix of tools to promote ACDelco Undercar products. ACDelco TSS accounts and Key Fleet customers participating in all three of the ACDelco’s seasonal promotions will have an opportunity to win the ACDelco Undercar Grand Prize: a May 2007 trip to the Richard Childress Racing (RCR) Fantasy Camp in Charlotte, NC. The prize package also includes attending a racing weekend at the local speedway to watch the races in an ACDelco-sponsored suite, spending time with Childress and his racing team, touring the RCR facility, and dining at Childress Vineyards.
“Undercar products cover so many parts consumers need to replace every day either due to maintenance or repair situations,” said Fordyce. “ACDelco’s Undercar promotions are a great way to keep our customers excited about helping to keep consumers’ vehicles on the road by selling ACDelco brakes, shocks, struts, chassis and power steering products.”
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