AUSTIN, Texas – The University of the Aftermarket (U of A) recently conducted a sales skills and negotiations seminar for employees of Accessories Marketing Inc., the manufacturer of Slime tire care products.
The seminar, held during Slime’s recent national sales meeting in Austin, TX, was custom-designed to meet the company’s sales objectives.
“We worked closely with (Slime) to ensure we were delivering the right sort of educational experience to meet their organizational goals,” said Brian Cruickshank, director of the University of the Aftermarket.
Dr. Frank Morgan, adjunct professor at Northwood University and the University of the Aftermarket’s lead faculty for its capstone Leadership 2.0 program, conducted the seminar. He facilitated an interactive program that focused on sales styles, negotiations and enhancing buyer relationships that were well-received by Slime’s sales professionals – even at the senior level.
“Our sales team found the training extremely beneficial and targeted my goal for the session – using strategic selling and negotiation to focus on benefits rather than features to help sustain our number-one market share position,” said Leslie Cibor, senior vice president, aftermarket sales, North America. “I received tremendous positive feedback from the team and look forward to partnering with the U of A for round two. We have a hard-working, energetic team and this U of A seminar fit perfectly into the event.
“I know this training will calculate positive results and we plan to keep in touch with U of A to decide how we can work together in the future,” Cibor added. “I speak for the entire group when I say ‘thank you’ for bringing such value to this session.”
