ORLAND PARK, Ill. – AAPEX organizers have reported that seats are selling out quickly for the two new Lunch & Learn sessions scheduled for Tuesday, Nov. 2 and Wednesday, Nov. 3. The sessions will focus on the contemporary issues of making sense of social media and connecting with Generation Y. Seating is limited.
The Lunch & Learn sessions require registration and pre-payment of $15 and include lunch. All AAPEX Learning Forum education sessions will be held Tuesday through Thursday during AAPEX in the Venetian/Palazzo Congress Center Level 1, Marco Polo Rooms 701-706 in the Venetian. Learning Forum sessions are accredited for 0.1 continuing education units (CEUs) by the University of the Aftermarket toward the AAP and MAAP professional designations.
The AAPEX 2010 Lunch & Learn Sessions are:
Tuesday, Nov. 2, 2010
11:45 a.m. – 1 p.m.
Social Media: What Is It and How Do You Know When It is Working?
Speakers: Mark Sprague, NGK Spark Plugs, Moderator; Panelists: Jeff Hilimire, Engauge Digital; Natasha Swanson, Monarch Products Inc.
By now, you have heard of the significance of social media, and the risks your business might be taking by not participating. Social media has become a fundamental shift in the way your customers and everyone around you are communicating, so it is important that your company stays connected. What exactly are the benefits of social media and what should your company do to take advantage of it? What can it do for your marketing objectives and customer relationships? A panel of aftermarket experts with social media marketing experience will address what you need to get your company up to speed, including how to gauge your success in the social media world. Several examples will be included.
Wednesday, Nov. 3, 2010
11:45 a.m. – 1 p.m.
All Things Automotive: Connecting with Gen Y
Speaker: Andrew Dinsdale, Deloitte Consulting
Popular notions suggest that younger consumers may not be as committed to all things automotive as previous generations. Since Generation Y and subsequent “generation” consumers will be the driving force for the auto industry, including the aftermarket, understanding their attitudes and behaviors toward driving and their vehicles is extremely important. This session includes the results of surveys of Generation Y about their attitude toward vehicle ownership, maintenance and preferences.
Tickets can be purchased online during registration or by calling CompuSystems customer service at 866-229-3687. If you have already registered, you can still purchase tickets by updating your registration. Click on the link in your confirmation letter that lets you access your registration. Once you have accessed your dashboard, click "Add a Session.” If you have lost your confirmation letter or have questions, call CompuSystems customer service at 866-229-3687.
For more information, visit the AAPEX Show website.
