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N.A. Williams Announces Leadership Changes

Roger McCollum will transition to executive chairman as of June 1. Chris Williams will succeed him as president and CEO.

N.A. Williams’ Alex Goodemoot Named A World Class Technician

Goodemoot was one of only 42 individuals to earn the recognition for 2021.

N.A. Williams Honors Danielle Sonnefeld With Donation To UAF

The donation was made to honor Sonnefeld being named a “Woman at the Wheel.”

N.A. Williams Promotes Wayne McKitrick To Vice President Of Sales, Heavy-Duty Division

In his new role, McKitrick will be responsible for the execution of manufacturing partners’ sales plans and also will have responsibility for the day-to-day operations of the N.A. Williams heavy-duty sales force.

N.A. Williams Honored With Automotive Communications Award For Mobile App

The Automotive Communications Awards are designed to applaud companies and agencies that provide automotive information to consumers and trade professionals through outstanding and effective advertising, marketing, merchandising and public relations.

AMS Automotive Appoints N.A. Williams As Representative Agency

N.A. Williams will represent AMS Automotive in the Southeast and Midwest United States.

N.A. Williams Establishes Memorial Fund To Honor Neal L. Williams

In conjunction with the University of the Aftermarket Foundation, N.A. Williams created the fund to be used to help educate the next generation of auto care industry professionals.

OBITUARY: N.A. Williams Mourns The Loss Of Neal Williams

ATLANTA, Ga. – Industry veteran Neal Williams, chairman emeritus of the N.A. Williams Co., passed away on Feb. 14. He was 78. “We are deeply saddened by the passing of our esteemed and beloved leader, Neal Williams,” said Roger McCollum, president and CEO of N.A. Williams. “It is impossible to speak of Neal other than

N.A. Williams Celebrates 80th Anniversary

Initially serving eight Southeastern states, N.A. Williams has grown to serve major accounts nationally with regional coverage in 23 states and Mexico. The company has expanded from its base in the auto care industry to also serve the commercial vehicle, performance/truck, hardware, DIY home center, value retail and farm and fleet markets.

Leadership 2.0 Blog: Danielle Sonnefeld, N.A. Williams

Leadership 2.0, the University of the Aftermarket’s annual Leadership Development Program, officially began its second session Sunday at Northwood University’s West Palm Beach, Fla., campus. This week, several participants in this year’s class will bring us their firsthand perspective on the experience. Today, we present blog entry No. 1 from Danielle Sonnefeld of N.A. Williams.