NEPTUNE, N.J. — Throughout its 35-year history, the NORTHEAST Automotive Services Show has been a venue where repairers and exhibitors come together to better themselves and the industry. In keeping with this trend, the Alliance of Automotive Service Providers of New Jersey (AASP/NJ) recently announced that, in preparation for the 2012 installment of their flagship event, the association will be offering a special “NORTHEAST Exhibitor Boot Camp” training session on Jan. 12 to help this year’s exhibitors get the most out of their booth investment.
NORTHEAST 2012 takes place March 9-11.
“We have always strived to offer both our attendees and our vendors the most ‘bang for their buck,’” said AASP/NJ President Jeff McDowell. “As we began preparing for NORTHEAST 2012, we decided to help our exhibitors maximize their experience at this year’s show.”
The course, presented by Susan Friedmann, CSP, “The Trade Show Coach,” is happening from 12-3 p.m. on Thursday, Jan. 12, at the Meadowlands Exposition Center of Secaucus, N.J. Friedmann, a dynamic speaker with more than 25 years experience training and motivating companies, is the author of 12 books, including "Meeting and Event Planning For Dummies," "Riches in Niches: How to Make it BIG in a Small Market" and "The Complete Idiot’s Guide to Target Marketing."
In the seminar, Friedmann will provide attendees with strategies to help foster relationships with customers, reinforce leads and create an optimal exhibiting experience.
“NORTHEAST exhibitors are busy professionals. They have no time to waste when it comes to participating in an event like ours,” said McDowell. “That’s why we’ve brought Susan in; to help our vendors make the most of every single minute they are on the NORTHEAST floor. In just three hours, we aim to give NORTHEAST 2012 exhibitors yet another benefit of being part of our event: knowledge.”
NORTHEAST Exhibitor Boot Camp is open to both contracted and prospective exhibitors. Registration is $25, and all companies in attendance will receive a coupon for $25 off NORTHEAST booth furnishings. All companies in attendance also will be entered into a drawing for a free booth (or $1,400 off of a multiple-booth purchase). Pre-registration for this event is required – for more information or to register, please contact NORTHEAST Event Management at 973-667-6922 or [email protected].
For more information on the NORTHEAST show or AASP/NJ, visit www.aaspnjnortheast.com or www.aaspnj.org.
