BETHESDA, Md. – The University of the Aftermarket will present an “Aftermarket 101” program at Federal-Mogul headquarters in Southfield, Mich., April 18-19. The program is open to any new employee in the automotive aftermarket, and will provide a better understanding of the aftermarket, its structure and big-picture trends.

Aftermarket 101 was specifically created for new hires in the motor vehicle aftermarket. During the day-and-a-half program, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends. Presenters are subject matter experts from the Automotive Aftermarket Industry Association (AAIA), Federal-Mogul, Northwood University, the University of the Aftermarket, Federated Member Motown Warehouse and General Parts Inc.

Specific subjects will include:
   •    Industry basics, channels and terminology        
   •    History of the aftermarket    
   •    The aftermarket and the North American economy
   •    Current state of the aftermarket    
   •    The global aftermarket        
   •    Distribution: structure and trends        
   •    Technician panel: What’s important to customers?    
   •    Macro trends: The big picture            
   •    Field trip to visit a WD

“AAIA is proud to partner with the University of the Aftermarket on the new ‘Aftermarket 101’ program,” said Kathleen Schmatz, AAIA president and CEO. “We have so many dynamic new people entering the aftermarket – what an outstanding opportunity for them to them hit the ground running in their careers with a solid background and thorough understanding of their industry.”

Participants can save $50 if they register by April 1. The early-bird rate is $550 for both days ($600 after April 1), and includes lunch and all materials. To register, visit www.universityoftheaftermarket.com, click “Course Calendar” and then choose the April 18-19 “Aftermarket 101” program, or call 800-551-2881.

Special rates apply for companies sending more than three employees. Additionally, for those requiring travel to the event, special hotel rates have been negotiated. Contact the University of the Aftermarket for more details.

Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.