API to Assume Leadership of 'Motor Oil Matters' Initiative from Pennzoil-Quaker State

API to Assume Leadership of ‘Motor Oil Matters’ Initiative from Pennzoil-Quaker State

Pennzoil-Quaker State launched Motor Oil Matters through a number of consumer and trade initiatives to increase consumer awareness about the importance of using high-quality motor oils. Motor Oil Matters provides information about motor oil and the vital role it plays in vehicles. While PQS pointed to its brands, including Pennzoil and Quaker State, as examples of the quality products consumers should seek out, API believes the quality message has great appeal to other manufacturers of API-licensed motor oil.

WASHINGTON — The American Petroleum Institute (API) has announced it is taking over a leadership role in the Motor Oil Matters consumer initiative from Pennzoil-Quaker State Co. (PQS), with the goal of expanding the program.

PQS launched Motor Oil Matters through a number of consumer and trade initiatives to increase consumer awareness about the importance of using high-quality motor oils. Motor Oil Matters provides information about motor oil and the vital role it plays in vehicles. While PQS pointed to its brands, including Pennzoil and Quaker State, as examples of the quality products consumers should seek out, API believes the quality message has great appeal to other manufacturers of API-licensed motor oil.

“API appreciates the work done by PQS to create this powerful program to highlight the importance of motor oil quality,” said Kevin Ferrick, manager for engine oil licensing at API. “We’re excited to take the helm of this innovative initiative, and we look forward to building on Motor Oil Matter’s motor oil quality message and applying it to API’s Engine Oil Licensing and Certification System. Motor Oil Matters will add a new dimension to API’s oil quality program.”

API will work with its members and licensees to further develop Motor Oil Matters as a resource to educate consumers about the importance of using high-quality motor oils. In addition to consumer education API said it will work to improve its Engine Oil Licensing and Certification System.

“We expect to improve the way the certification program addresses licensed oils sold in bulk and to improve licensed engine oil testing to confirm API-licensed oils meet API performance standards,” said Ferrick.

“From the outset, our goal for the program was to see it transform into a true industry-wide initiative led by a top industry association,” said Elizabeth Boehm-Miller, growth manager for PQS. “We are thrilled to see the vision come true with the transition to the API.”

Boehm-Miller added that Shell is very pleased that API is taking over the program because “we share the same purpose, values and commitment to quality. API has a long history of successfully shepherding industry initiatives and is well positioned to take Motor Oil Matters to the next level.”

PQS will continue to support Motor Oil Matters, and it will continue its proprietary Certified Installer Program that was launched as part of Motor Oil Matters. The program identifies installers that use Pennzoil and Quaker State products.