ORLANDO, Fla. — General Automotive Co., a North American provider of aftermarket parts and advanced technology for the automotive industry, has announced a change to its joint venture with SenCer Inc. to develop, commercialize and market SenCer’s UltraTemp ceramic composite materials for accelerating the development of energy-efficient, environmentally friendly fuel cell technologies. The joint venture, now called Green Cell Inc., will also advance the development of next-generation oxygen sensors and igniters.
A Rochester, N.Y.-based research firm known for its engineering expertise in advanced ceramic systems, SenCer Inc. has developed a series of next-generation ceramic fiber/ceramic matrix composite materials with a wide variety of applications, including fuel cell for powering automotive engines. The goal of the joint venture will be to develop a series of prototypes that will significantly advance the process of commercializing and, ultimately, mass-producing fuel cells, oxygen sensors, igniters, as well as other products.
Dan Valladao, president and CEO of General Automotive, commented, "This joint venture could be a real game-changer for many products within the automotive industry including fuel cells, brakes and oxygen sensors. We are very excited about GreenCell and its extraordinary potential."
