BROADVIEW, Ill. — Robert Bosch LLC has announced the launch of the Purolator Gear online merchandising program for its Purolator brand of filter products. The program can be found at www.purolatorgear.com (a link to Purolator Gear can also be found on Purolator’s main Web site, www.purolatorautofilters.net) and offers a multitude of items featuring the Purolator logo both current and retro, and the newly adopted tagline, "Keep It Pure." The program offers pens, hats, apparel, bottle openers, tire gauges, magnetic clips, mp3 players, gift certificates and more. 
"Purolator Gear is designed to spread recognition and awareness of the Purolator brand and the quality it represents," said Monica Christensen, senior brand specialist for Bosch, joint venture owner of Purolator Filters NA LLC. Purolator supplies high-quality oil, air, cabin air, fuel and transmission filters as well as PCV valves and breathers to the North American aftermarket and original equipment manufacturers (OEMs).
"This merchandising program targets regular trade and DIY (do-it-yourself) users of Purolator products as well as the occasional visitor who is looking for filtration-related information on www.purolatorautofilters.net," added Christensen. "It’s also a great place to go gift shopping for a friend or relative who is a ‘car person’."
To use www.purolatorgear.com for ordering merchandise, visitors should create their own account with their login and can supply their e-mail address to subscribe to the Purolator Gear newsletter to receive updates on Purolator Gear merchandise. E-mail addresses are held in strict confidence and are never re-sold or provided to other marketing companies.
