NEW YORK, N.Y. — For the second consecutive year, Duracell automotive batteries, made by East Penn, are powering a special project at Times Square, New York City. At midnight on New Year’s Eve, 40 of these batteries will provide extreme power to the hundreds of light bulbs that illuminate the 2010 numerals. When the world-famous Ball drops, the numerals will stay lit throughout the broadcast coverage of the event and well into the New Year. 
Human power is actually charging these automotive Duracell batteries to light the 2010 numerals. People are pedaling “Power Rovers” near Times Square, which are hooked directly to the batteries. The battery’s sophisticated AGM design recharges more efficiently, making the most out of human power or any other power put into the battery. On the forefront of technology, these batteries provide optimized power solutions synonymous with Duracell’s other Smart Power products. Once fully charged and closer to New Year’s, the batteries will be moved to the spot where they provide the esteemed service of lighting the 2010 numerals.
