Ultimate Sports Inc. Enters Automobile Market - aftermarketNews

Ultimate Sports Inc. Enters Automobile Market

USI is currently developing aftermarket fenders for two different mainstream automobile models.

LAFAYETTE, Ind. — Ultimate Sports Inc., a manufacturer and supplier to the recreational vehicle industry, is currently developing aftermarket fenders for two different mainstream automobile models. The fenders will give new vehicles on the market today a nostalgic look that will be unbeatable by any competitor.

The base model of the new USI fender kits will sell for between $650 and $850 per kit. Models painted by USI will cost between $1,000 and $1,250 per kit.

Kevin Metheny, president of Ultimate Sports, states, "The fender kit project falls under a totally different category than what USI typically does. We decided to start building the kits in an effort to further strengthen and expand our full-year marketing program which is currently underway. USI anticipates selling 1,500 to 3,000 kits the first year of production. This should increase our revenues between $2 million and $3 million within 12 to 18 months. We anticipate a May 2010 release of the new kits."

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