BROADVIEW, Ill. — To celebrate the onset of the summer driving season, Purolator Filters has introduced the new "Keep It Pure Savings Celebration" — a rebate program available exclusively through the Purolator website (www.purolatorautofilters.net) via a downloadable mail-in rebate form.  

"With this exclusive online offer, do-it-yourself (DIY) consumers who purchase Purolator PureONE and Purolator Classic oil and air filters between May 1 and Sept. 30 will have the opportunity for substantial savings," said Ramon Nuñez, spokesperson for Purolator, supplier of high-quality automotive filters to the North American Aftermarket.

Savings through the rebate program will be as follows:
·    $1 rebate on any one Purolator Classic oil filter purchase
·    $2 rebate on any one Purolator PureONE oil filter purchase
·    $3 rebate on any Purolator Classic oil and Purolator Classic air filter purchase
·    $6 rebate on any Purolator PureONE oil and Purolator Classic air filter purchase

The program offers two rebates per household address, so the savings are endless on any combination of the above purchases. The customer simply fills out the form and mails it to the address printed on the sheet.

Purolator has launched a new and aggressive promotional campaign based on its new "Keep it Pure" theme and tagline. As the inventor of the very first automotive oil filter in 1923, Purolator’s new campaign encourages car owners and DIYers to choose filters from the company with the most experience in designing and manufacturing the most efficient and reliable filters in the business, including Purolator PureONE and Classic oil and air filters and BreatheEASY cabin air filters. In choosing Purolator filters, the ‘purity’ of the tradition lives on. The "Keep it Pure" campaign urges DIYers to specify the filter that’s been protecting engines and occupants longer than any other brand — Purolator.