AUBURN, N.Y. — D&W Diesel, headquartered in Auburn, NY, has launched a new retail website for motor enthusiasts: http://www.dwperformance.com.
Performance enthusiasts tend to be Internet savvy, according to D&W, especially when researching their next purchase. D&W had been successful selling and installing performance products for local customers. To expand their performance business and connect with more of these Internet shoppers, a select team at D&W worked for more than a year to design a user-friendly retail website.
Prior to the launch of the new website, customers had to call in for product information and order placement. Calls are still welcome, as the staff at D&W enjoys assisting customers with choosing the correct products to boost the power output.
The new website enables customers to browse the available products and shop online when it is convenient for them. One unique feature of the new site is the make-model-year search. This tool enables customers to search for products specifically based on the year, make and model of their vehicle.
