CHARLOTTE, N.C. – Continental Tire North America has launched a redesigned consumer website at www.continentaltire.com. The new site echoes the graphic scheme of the company’s upcoming new “Confidence” ad campaign, and includes links to all of the company’s latest news, promotions and events, as well as a dealer locator and links for consumers to select and register their tires.

On the newly redesigned site, the company’s products are divided into easily-recognizable categories: Car Tires, Light Truck/SUV and Commercial tires; and an FAQ page and "Tech Docs” section answer consumer questions and provide technical advice.

“The new site features a sophisticated new look that mirrors our new ‘Conti Confidence’ ad campaign that will launch in 2009,” said Travis Roffler, General Tire’s director of marketing. “We’re working hard to raise the profile of Continental Tire with North American consumers, and this site is designed to help them research and choose their tires in a dynamic, user-friendly manner.”