Accessories and Appearance Product Sales Expected to Increase 5-10 Percent in Next Five Years

Respondents to a recent survey on the $38 billion specialty accessories and appearance products business say they expect sales in this segment to increase 5 to 10 percent in the next five years. The study also found that an overwhelming majority of those surveyed believe recognized brands will continue to influence consumers in the years ahead.

From aftermarketNews Staff & Wire Reports

BETHESDA, Md. – Respondents to a recent survey on the $38 billion specialty accessories and appearance products business say they expect sales in this segment to increase 5 to 10 percent in the next five years. The study also found that an overwhelming majority of those surveyed believe recognized brands will continue to influence consumers in the years ahead.

The specialty accessories and appearance products business in the U.S. automotive aftermarket is analyzed in-depth in Report on Specialty Accessories and Appearance Products, a new market research report recently released by the Automotive Aftermarket Industry Association (AAIA). With market research assistance from the Specialty Equipment Manufacturers Association (SEMA), Ducker, Findlay, Swoboda & Associates LLC focused on five key research categories, four of which represent the majority of the sales volume for this market segment. Working within the categories of interior trim and accessories, exterior accessories, restyling/installation, electronics and voice of the customer, the report looks at trends and market conditions in this growing segment.

The report summarizes the methodology, results, analysis and key findings on such key factors as industry performance, quality and trends of imported products, priorities of the customer and future market trends. The research methodology for the report utilized four survey instruments that probed the basic levels of insight ranging from key manufacturing executives to the final end user.

The primary research supporting this report was conducted in 2008 by Ducker, Findlay, Swoboda & Associates, LLC, a consulting group with headquarters in Bloomfield Hills, Mich.

The Report on Specialty Accessories and Appearance Products is $450 for AAIA and SEMA members and $650 for non-members. For more information on the report or to order a copy, contact AAIA at 301-654-6664 or visit www.aftermarket.org.