SOUTHFIELD, MI — Federal-Mogul’s Champion spark plugs and Wagner lighting brands were honored in two recent international marketing competitions held in New York City.
The Champion spark plugs “Champion Powers All” integrated marketing campaign was a finalist winner, and received a certificate of distinction in the 2004 AME (Advertising Marketing Effectiveness) Awards competition. The Champion campaign — which leveraged the brand’s strategic NASCAR team sponsorships to reinforce technician and consumer preference for Champion plugs for all vehicle makes and models — combined print, television and radio advertising, merchandising, sales promotion and public relations activities in building a consistent and ownable brand image for “The World’s Favorite Spark Plug.”
More than 300 integrated marketing campaigns from 27 countries competed in the 2004 awards, with entries from such leading global marketers as Budweiser, Buick, Canon, Cingular, IBM, MasterCard and Nike.
Federal-Mogul’s Wagner lighting marketing team was also a finalist winner and recipient of a certificate of distinction in the 46th annual TV, Cinema and Radio Advertising competition of the prestigious New York Festivals. The Wagner brand’s winning “Weatherman” radio ad, which communicates the exclusive benefits of new Wagner TruView headlamps, was one of more than 3,000 entries received from 55 nations.
For more information on Federal-Mogul, visit the company’s Web site: www.federal-mogul.com.
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