MAUI, HAWAII — Hankook Tire America Corp. has reported one of its strongest 12-month sales periods in the company’s history. Increased supply from overseas and major OE contracts played pivotal roles in boosting 2003 sales, according to Bill Bainbridge, marketing director for Hankook.
“Increased capacity at our new plants in China coupled with stronger supply capabilities have resulted in a markedly improved picture in terms of sales and in servicing our network of dealers throughout the U.S.,” Bainbridge told dealers at its recent annual sales meeting. “Our plants overseas have boosted production to keep pace with market demand in all categories – particularly UHP, Light Truck and TBR. And our supply network is keeping pace with orders around the U.S. while keeping our distribution centers well stocked.”
Bainbridge added that Hankook’s solid relationship with Ford Motor Co., including outfitting the F-150 pickup and the E-Series Econoline Van with Hankook Original Equipment was instrumental in sales growth in 2003.
Domestic sales volume for the company has increased 200 percent since 1998. Hankook’s parent company — Hankook Tire Co. — posted estimated sales of $1.62 billion in 2003, up from $1.48 billion the previous year.
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