DIAMOND BAR, CA — Ford Motor Co. has been selected as the featured vehicle manufacturer for the 2004 SEMA Show, which takes place Nov. 2-5 at the Las Vegas Convention Center, during Automotive Aftermarket Industry Week.

“We are very pleased that Ford is returning as our featured vehicle manufacturer for our Las Vegas SEMA Show this fall,” said Christopher Kersting, president and CEO of SEMA. “Ford has been, and continues to be, a staunch supporter of SEMA and our industry. Several years ago, Ford had the insight to see the tremendous benefits of working with our specialty equipment member companies to provide its vehicle owners with cars and trucks modified to suit their tastes, lifestyles, and family needs. All parties — consumers, Ford, and our SEMA members — have reaped rewards from this partnership.”

According to Jim O’Connor, group vice president of Ford Motor Company Marketing, Sales & Service, the SEMA Show 2004 is an ideal showcase for Ford’s newly redesigned Mustang.

“What’s more, the SEMA Show provides us with the opportunity to showcase the flexibility of our vehicles for personalization and accessorization,” said O’Connor. “We’ve learned that the SEMA Show goes far beyond its trade show walls at the Las Vegas Convention Center, receiving international media coverage. As the Vehicle Manufacturer of the Show, we have a fantastic opportunity to display the all-new 2005 Mustang to an international audience of auto enthusiasts – classic car fans and aftermarket aficionados alike should enjoy what Ford has in store for SEMA Show 2004,” O’Connor said.

In addition to Ford, other OEM exhibitors will display concept vehicles and ways to modify vehicles at the SEMA Show 2004, including: American Honda, DaimlerChrysler, General Motors, Hyundai, Kia, Mazda, Mitsubishi, Nissan, SCION, Subaru and Toyota.

For more information about the SEMA Show 2004, go to: www.SEMAshow.com.

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