AVS Unveils New Point of Purchase Tools for Dealers

In an effort to help its dealers become more effective, AVS, one of Lund International's flagship brands, has developed a new line of point-of-purchase displays under its new Dealers Edge Program. Available to all AVS Authorized Dealers, the new program will include four-color displays for Bugflectors, Hood Scoops and Ventvisors, that give customers a closer look at the products.

ANOKA, MN — In an effort to help its dealers become more effective, AVS, one of Lund International’s flagship brands, has developed a new line of point-of-purchase displays under its new Dealers Edge Program.

Available to all AVS Authorized Dealers, the new program will include four-color displays for Bugflectors, Hood Scoops and Ventvisors, that give customers a closer look at the products.

The majority of the AVS retail displays are modular wire racks, attaching to either peg-board or slat wall. The point-of-purchase displays are free with a qualifying purchase or can be purchased separately for a pre-determined dollar value.

“Our hope is that AVS Dealers are excited as we are,” said Terry Cole, corporate vice president of sales and marketing at Lund International. “Not only will this program move product for dealers but it will also educate consumers as well. Being able to visually see the product in an application is key.”

Also available to AVS Authorized Dealers is a new password-protected Web site that provides details concerning the new Dealers Edge Program, including information on available point-of-purchase materials and other tools. AVS Dealers can call (800) 328-5863 for more information.

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