ORANGE COUNTY, CA — California-based creative design and ad agency zekeDESIGN Group has been selected by ARI as its advertising agency of record.
zekeDESIGN will handle ARI’s national brand advertising account, providing marketing strategy, creative execution and integrated marketing services. A new advertising campaign is planned for ARI this year.
“We are delighted to have been chosen by ARI to direct its national brand advertising. ARI is a leader in the undercar industry, and has a tremendous story to be told.” said Zeke Zielinski, creative director of zekeDESIGN. “ARI has an accomplished marketing team and we look forward to partnering with them in their marketing and advertising efforts.”
ARI cited zekeDESIGN’s unique view of the automotive aftermarket industry as a deciding factor in selecting the agency. Chris George, director of marketing for ARI, said, “We are extremely excited about using the full capabilities of zekeDESIGN Group. We are confident their experience and creative success in other industries will be able to take our brand to the next level. Their strategic thinking and superior creative provide a strong partner for ARI.”
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