WAYNE, NJ — According to officials from Castrol, the Castrol Customized Key Tag Loyalty Program by BP Lubricants USA Inc. has proven to be a successful marketing tool for quick lubes and service centers across the US. The program’s popularity has fueled the introduction of new customer retention tools and membership incentives from Castrol.
Castrol has partnered with Dealer Concepts, LLC, a marketing solutions firm to the automotive industry, to bring the Punch-A-Deal program to new installers using Castrol motor oil. Participating quick lubes and service centers will work directly with Dealer Concepts to develop their customized programs.
“This summer, we recorded one million Castrol key tags in distribution at over 400 service centers through the Castrol Customized Key Tag Loyalty Program. We’re extremely pleased that the Castrol program is expanding, bringing even more options to service centers nationwide,” said Andy Wolfe, partner, Dealer Concepts.
The Castrol Punch-A-Deal program has expanded to include postcards, claim checks, business cards and combo cards. Each version comes with a key tag, but offers independent quick lubes and service centers different methods of marketing themselves. For example, the postcard version is a self-mailer the shop distributes to its customer list. The customer, upon receiving the mailing, can punch out their key tag and bring it to the quick lube or service center for activation to begin realizing immediate savings.
For more information or to enroll, current Castrol customers can visit castrolcustomer.com.
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